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and print media. Whether it was Radio 4’s Today
Programme or the Share Channel; the Times;
Daily Telegraph; London Evening Standard or
the hundreds of shipping and maritime-related
media throughout the shipping world, London
International Shipping Week’s name rang out
loud and clear.
Over 10,000 articles are estimated to
have been written about LISW15 in the two-
year run up to the event reaching out to an
estimated potential global audience of over
8 million. An impressive 55,000 visitors from
over 100 countries visited the oficial LISW15
website in the 12 months up to the event.
LISW15 also embraced the modern social
media age in style by achieving a Twitter
reach of over 6 million followers, helped by
related tweets from 10 Downing Street, the
DfT and event organisers and delegates from
the 100+ events held throughout the week.
Thousands of Facebook ‘likes’ also competed
for prominence alongside Google +, Instagram,
Flickr and LinkedIn.
“ It was a delight to be a part of the second LISW, even bigger
and better than the irst. The UK is the world’s premier maritime
business centre, so it is appropriate that the global maritime
community gathered here to share knowledge and enjoy the
company of colleagues, cementing existing relationships and
facilitating new business possibilities”
Doug Barrow,
Chief Executive, Maritime London
LISW 2015 Report |7|