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FEATURES

Young people

are leading the

way in shipping

Young people are taking an “old

school” industry into the modern

world, thanks to groups like the SSA’s

Young Executives Group (YEG).

I

n an industry that is largely dominated Ms Batura believes
by men from an older age group, a new there is a lack of young

generation of shipping professionalspeople who enter the shipping

are learning the ropes and working hard to industry with a desire to succeed in

modernise the industry.business.
20 |Since 2005 when the YEG was created, She said: “I think people don’t really see

it has seen more and more young the money in shipping. Because people

professionals sign up to the group to who run shipping businesses are older and
network, make contacts, and share best it’s more conservative. A lot of times they

practices and knowledge.will not be very lashy, whereas bankers

In an industry where young people are are diferent, that’s their brand. When you
surrounded by more experienced shipping think of shipping, you think of big owners “The SSA YEG allows

bosses, they are proving that experience half of them still carry wads of cash and us to train our

does not count for everything.old phones.”
ability to think in
Siblings Akanksha and Aditya Batura, Speaking about her education, she said:
who work in very diferent roles for their “We both came from local universities. In an interdisciplinary

father at his Singapore-based shipping my course I was the only one who knew
manner when we meet
agent company Sinoda Shipping Agency, who anything about shipping. Even though
are both members of YEG. They recognise container shipping is so big in Singapore, our peers from all the

the importance of meeting with like- they never called in a big shipping company
diferent aspects of the
minded people of the same age to share to give a pitch. You had your L’oreal or your
ideas.Unilever but never ever shipping.“fragmentation.”

Ms Batura was introduced to the Meeting like-minded peers and people

business by her father and takes on a who have diferent roles in the industry is

management role in Sinoda and the string just some of the beneits that YEG ofers, fragmented, when you meet people from
of companies that he runs. Mr Baturathe pair explained.diferent aspects of that fragmentation,

is an entrepreneur in his own right and Ms Batura said: “I joined the YEGthat’s when you understand what your role

specialises in IT. He develops software and a few months back and what I have in the whole chain is.
cyber security for his father’s businesses, realised it does for me is that it exposes ”The future of the maritime industry

as well as working for a number of his own me to the diferent facets. Shipping is a lies in the hands of people who are able to

clients.unique industry in that everything is sosynergise in an interdisciplinary manner

WAVES | ISSUE 50