Page 48 - SMI Issue 62

Beers, Wines & SpiritsThe ever-increasing sales of beers, wines and spirits to cruise lines is more than compensating for the reduction in the amount of alcohol sales to cargo ships, according to B&S Bosman Global.Cor van Esch, Managing Director of the Netherlands-based company, said the cruise business of B&S was flourishing not only in terms of sales figures but also in the number of clients and destinations.“We see a continuation and expansion of the trend to forbid ship crew to consume hard liquor onboard. We are happy to say that this declineis being more than overcompensated by sales increases in other markets and activities such as the cruise market and duty free shops.”He added:“The business is very competitive and we see that cruise lines make their choices more and more on the basis of pricing and a long- term outstanding track record for the chosen partner.”“The B&S track record has improved year by year which is also seen byboth the cruise lines and their A-brand suppliers who also more and more prefer to do their business with B&S.”Andrew Hunter, General Manager of Dover-based CG Hibbert, which supplies beers, wine and spirits to cruise ships, ferries and shipchandlers, said theywere still seeing anelement of growthwithin the cruiseindustry, mostly due46 |The Ship Supplier | Issue 70 201620 16BRAND AWARENESS